M&M's World in leicester square. Three floors of overpriced chocolate you can buy at any tesco for £2. Same with disney store - pure tourist extraction next to tkts booth.

Hard rock café london burgers range £11.95-£20.95 when honest burgers does better for £8.50. Memorabilia isn't even good anymore - just mass produced tat.

Any restaurant in leicester square with photos of food in windows. Walk five minutes toward chinatown or covent garden side streets for better food at half price. Locals never eat where there are photos of the food.