The famous Gold Souk in Deira is basically jewelry Disneyland. Prices are inflated, aggressive sellers harass you, and half the certificates are questionable.

Meena Bazaar near Bur Dubai has actual goldsmiths who've been there for decades. Prices are 30-40% cheaper, they'll custom make pieces, and you can have normal conversations without constant sales pressure.

Plus it's next to the textile souk so you can browse fabrics without dodging tour groups with selfie sticks.